March 2014 Meeting Announcement

RSVP For Tuesday March 25, 2014

 Please RSVP ASAP, but no later than Friday, March, 21 by responding to this email to

Zane - Cropped

Maintaining Relevance in Today’s World

Presented by Zane Hagy, Founder of Z11 Communications

Hosted and Sponsored by Sonya Roy – Holiday Inn West/Cedar Bluff

 Cost to attend

        Member Planners       $ 25

        Member Suppliers      $ 30

        Guests                                $ 35 (Price good for first 3 meetings

                                                                   – $ 55 after)

No Shows will be billed



What is the best way to make decisions on how to reach your intended target market?  In today’s world where people have limited focus and everyone seems to use different sources for information, how can you zone in on the clients/markets that you want to pursue or keep?

 Please join us in an exciting but information packed presentation that will demonstrate to the audience how to gain and maintain relevance in your business, career, or even in personal relationships.  Zane will share secrets he has uncovered in his career as a top notch marketer and communicator that you cannot afford to miss.

 At this program you will learn these five secrets:

 1.   How to do your own thing, not their thing

2.  How to avoid chasing shiny objects

3.  Ways to stand out in a crowded field, regardless of the field

4.  That it’s okay to make mistakes

5.  The importance of a muse

 At the end of this program you will no doubt be more knowledgeable and will have gained an advantage over your competitors.


10:00 a.m. Board Meeting (All Members welcome)

11:15 a.m.  Registration/Networking

11:45 a.m.  Lunch

12:15 – 1:15 p.m.     Maintaining Relevance in Today’s World


Zane Hagy’s Bio


Zane, a graduate of the University of Tennessee, is the founding member of z11 communications (local clients include Salon and Spa Visage, Frank’s Barbershop, BeStyled, Mercedes-Benz of Knoxville, Land Rover of Knoxville, and Appalachian Underwriters) and serves as the day-to-day conduit between client needs and the remainder of the z11 communications team.  With a primary focus on the beauty industry, z11 communications currently has clients in 38 states. Zane’s experience includes 10 years of nonprofit management and consultation and more than 13 years of advertising/public relations. Zane is also the CEO of Online Testing Group and partner in the Adaptive Fitness Warehouse. Highlights of community activities and involvement include being the co-founder of the Knoxville Marathon, graduating from Leadership Knoxville, and serving as President of the Knoxville Chapter of the American Marketing Association. After running more than 65 marathons in the past 10 years, he is focused on finishing his first Ironman Triathlon in 2014.