March Monthly Meeting

Tuesday, March 22, 2016

 “Targeted Social Meeting Strategies for Event Success”

Presented by Laura Owens, of Mary Beth West Communications, LLC.


Please Register ASAP, but no later than Friday, March 18 by replying to


“Targeted Social Media Strategies for Event Success”

Location   Hosted by Susan Rothchild and

Sponsored by Rothchild Catering and Conference Center

8807 Kingston Pike   Knoxville, TN 37923           



10:00 a.m. Board Meeting (All Members Welcome)

11:30 a.m. Registration/Networking

12:00 Noon Lunch

12:15 – 1:15 p.m.   “Targeted Social Media Strategies for Event Success”

 Cost To Attend:

Planner Members                                   $ 25

First Time Planner Non-Members         No Charge

Supplier Members                                 $ 30.00

Supplier Non-Members                         $ 35.00


Hardly a week passes when it seems a new social media platform generates publicity as the “next new, big thing” for marketers and promoters.  For event planning professionals, understanding how the latest social media tools and functionality can cost-effectively generate awareness, registrations, attendance and meaningful engagement in upcoming events can spell the difference between a highly successful gathering… or the alternative.  Learn the key steps necessary in identifying where your event audiences are online, connecting with them successfully through social media and turning those relationships into enthusiasm for your next big event.


In her role as interactive and production manager at Mary Beth West Communications, LLC, Laura Owens brings her expertise in digital marketing as the company’s subject matter expert in strategic digital communications. In this part of her role, she leads the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels and trains clients on customized social media curriculum. Laura holds certificates in both social media marketing from the University of Tennessee and inbound marketing from HubSpot.